- Primary Research -
This is the Questionnaire our group conducted for the TV advisement unit, And a survey I made during my documentary unit.( L.Lanham http://online.fliphtml5.com/klrrd/rxrn/ (29/01/2020))
This is Primary research because its a survey that we conducted and made using survey monkey, we made sure it had a mixture of qualitative and quantitative to get a diverse range of answers. This is also a form of Market research as we our looking into peoples thoughts on our finished product.
Documentary survey:
https://www.surveymonkey.co.uk/r/ZXDK2HT
(L.Lanham (29/01/2020)
These our a talent release and an email response that I received from the council. These our primary research because they were both collected by me, with the talent release I handed the form out to make sure that the participant was alright to be in the production.
Thoughts on bucket lists and reasons why from a 17 year old and an 18 year old respectively.
When I was coming up with idea for my screenplay I asked people on what they thought about bucket lists this helped me form ideas for what to put on the bucket list and also the tone of which I should potion the screenplay at.
- Secondary Research -
Unilever re rebrand v2
This is my Unilever re branding pitch. This all used secondary research as we didn't make any of the adverts featured or personally conduct any of the research. I also looked on Unilever website for details about there brand and to decide on what product to rebrand. I also looked at BARB to gain knowledge on where the advert would be best placed on TV, I also looked at the BCAP code to make sure that any of the plans in my advert didn't go against any advertisement rules.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html (27/03/2020)
https://www.barb.co.uk/ (27/03/2020)
https://www.unilever.co.uk/about/who-we-are/introduction-to-unilever/ (27/03/2020)
This is my Unilever re branding pitch. This all used secondary research as we didn't make any of the adverts featured or personally conduct any of the research. I also looked on Unilever website for details about there brand and to decide on what product to rebrand. I also looked at BARB to gain knowledge on where the advert would be best placed on TV, I also looked at the BCAP code to make sure that any of the plans in my advert didn't go against any advertisement rules.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html (27/03/2020)
https://www.barb.co.uk/ (27/03/2020)
https://www.unilever.co.uk/about/who-we-are/introduction-to-unilever/ (27/03/2020)
( L.Lanham (29/01/2020))
This is a link to my TV advert analysis of a magnum advert. I did this as I was trying to identify Magnums current target audience so I could target someone else.
( L.Lanham (29/01/2020))
This is a link to all of my pre-production and research that I conducted for my documentary.
- Quantitative Research -
Pages 1-3 our all example of quantitative research from the TV advert unit. This is because graphs can be easily made out of the information.
- Qualitative Research -
Pages 4 - 7 our all examples of Qualitative research from the TV advert unit. This is because they are open ended questions.
https://lukelanhamfilmandtv.blogspot.com/2019/06/pre-production.html
This is the research that I did for my 3MW.
- Production Research -
This is the Pre-production that I did for my Documentary it includes Talent releases and a location release. These our good examples because they our all fully redacted to protect the users personal information.
You complete Pre-production to ensure that you have covered yourself from arguments and it helps to spot potential problems with shooting locations.
https://lukelanhamfilmandtv.blogspot.com/2019/05/magnum-virus-pre-production.html
This is the The Pre-production that we did for our Magnum Virus advert with recces, location releases, talent releases, budget sheet and a risk assessment.
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